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USER-CENTERED DESIGN
My work is founded on the principles of user-centered design. I believe in holistic, branded, and clean experiences designs that reduce fatigue and improve efficiency. It is crucial to create intuitive and accessible designs based on user research and take them from blue sky concepts to live code.
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Use Centered Design
Research Driven
UX Strategy
Technology Conscious
Understand the user
first. Then design for
their needs.
Remove guess work, validate assumptions, and inform features
Align product, business,
and user needs to inform roadmaps and maximize ROI
Deep understanding of technology stacks and how to ensure quality outputs
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